99% of brands get this wrong

Here’s a brutal truth:

They spend thousands on visuals…
But can’t answer: “Why should anyone care?”

You don’t need a fancy brand. You need a clear one.

Here’s a quick fix:
The 3-Why Test

1. Why do you exist?

2. Why now?

3. Why should people believe you?

If you can't answer that clearly, your visuals won’t matter.

💬 Reply to this email with your brand pitch or website — I’ll give you 1 brutally honest branding tip for free.

– Kushi
The Brand Gambit