Too many brands try to stand out by being loud.
Flashy fonts. Trendy words. Cool effects.
But sharp branding? It’s simple, specific, and strategic.
Here’s a mini-framework I use:
The 3 S's of a sharp brand
– Simple: One core message
– Specific: Solves a real pain
– Strategic: Built to attract the right people
If your brand does these three, you don’t need to be loud. You’ll cut through anyway.
Next email: I’m sharing a one-pager to help you clarify your brand in 10 minutes.
Stay tuned.
– Kushi

