Flashy brands don’t win. Sharp ones do.

Too many brands try to stand out by being loud.
Flashy fonts. Trendy words. Cool effects.

But sharp branding? It’s simple, specific, and strategic.

Here’s a mini-framework I use:
The 3 S's of a sharp brand
– Simple: One core message
– Specific: Solves a real pain
– Strategic: Built to attract the right people

If your brand does these three, you don’t need to be loud. You’ll cut through anyway.

Next email: I’m sharing a one-pager to help you clarify your brand in 10 minutes.

Stay tuned.

– Kushi