Too many brands try to stand out by being loud.
Flashy fonts. Trendy words. Cool effects.

But sharp branding? It’s simple, specific, and strategic.

Here’s a mini-framework I use:
The 3 S's of a sharp brand
Simple: One core message
Specific: Solves a real pain
Strategic: Built to attract the right people

If your brand does these three, you don’t need to be loud. You’ll cut through anyway.

Next email: I’m sharing a one-pager to help you clarify your brand in 10 minutes.

Stay tuned.

– Kushi

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